What is Marketing Automation?

In recent times, outstanding marketing campaigns have gained unprecedented significance, and much of it stems from the plethora of products and services available. Marketing teams, therefore, face immense pressure to conceptualize innovative ideas to thrive in cut-throat competition. This is where marketing automation comes in. It helps marketers identify potential consumers by automating the leads to sales-readiness process.

Technically speaking, marketing automation refers to leveraging software to automate repetitive marketing tasks. This saves time and closes the gap between customers’ awareness of a product and buying the same. Therefore, integrating with Customer Relationship Management (CRM) and Customer Data Platform (CDP) software makes the conversion funnel more efficient.

Why is Marketing Automation Important?

Automating several steps on the road from marketing to sales allows teams to focus on strategy and lead generation, both of which are crucial to fiscal growth. This leads to a wider consumer base, better prospects, and a larger brand presence. Furthermore, marketing automation offers a detailed overview of consumer behavior, which dictates future advancements in marketing strategies. It employs tracking methods, such as following a user throughout a website, to understand their interests and their position on the purchase lifecycle. Consequently, companies can follow up accordingly and offer more personalized recommendations.

For instance, a customer researching a broad product category signifies they are at the start of the purchase cycle. However, once they move on to specific white papers around a certain product, and compare various products to shortlist, they are closer to being approached by a marketer. Thus, collating such information can drive sales and enable different kinds of marketing campaigns, such as drip-feed emails, trigger-based messages, personalized emails, and social media messages.

Can I Learn About Marketing Automation Online?

Many aspiring marketers and mid-career professionals today opt for online marketing automation courses that provide a broad overview of the basics before delving into the finer nuances of the subject. Offered by some of the most renowned global institutions, they are flexible in approach and affordable. Most of these courses also offer certification in the subject, which greatly boosts one’s employability in a saturated job market.

What Kind of Career Can I Get with a Background in Marketing Automation?

Today, most businesses prefer marketing automation over manual marketing as it saves resources and leads to better output on sales. The global MarTech industry was estimated to be valued at USD 245.64 in 2021, a staggering figure which indicates a growing demand for marketing automation professionals. The job outlook for the field, therefore, is bright and promising.

Lucrative Career Paths in Marketing Automation:

1. Marketing automation specialist
2. Consultant
3. Copywriter
4. Account manager
5. Campaign manager
6. Social media marketer

More importantly, a wide range of industries employs marketing automation, such as Not-For-Profits, financial services, manufacturing, recruitment, communication, and business services. This further broadens one’s scope of employment and ensures a prestigious, fulfilling, and high-paying career with immense growth potential.

Why Take an Online Course at Emeritus?

Each Emeritus online course is designed keeping key learning outcomes in mind by a team of experts. We use the backward design methodology to develop instruction for learners of all ages. This enables us to craft unique, interactive, learning experiences that include a combination of assessments, hands-on activities, skill application, and more.

Emeritus also collaborates with the best universities and faculty around the world to curate the course curriculum that can effectively tackle present challenges in the industry, while preparing you for the trends and risks in the future. Our courses consist of assignments, exams, capstone projects, networking opportunities, a fine balance of practical and theoretical concepts, and the opportunity to learn from top minds in the industry. This adds to the holistic experience we try to provide for each learner.

We are also focused on providing courses that are standardized in quality. This is done by adhering to standards set by a global organization called Quality Matters which is focused on providing quality standards for online and innovative digital teaching and learning environments. The rigorous criteria ensure all our learners invest in quality education that is easily accessible and affordable.